Brand differentiation
OXYGENE differentiates itself from other competitors in the market by applying Chinese aesthetics to high fashion and unconventional interpretation of the female figure: On one hand, we use ancient oriental silhouette and traditional Chinese fabric such as wood and fans to claim the brand’s unique cultural gene and distinctive beauty among high fashion market. On the other hand, we combine three-dimensional designs and draping techniques to reveal modern women’s toughness lying under their delicate appearance. Unlike other Chinese-inspired brands featuring female’s softness or innocence, we take pride in redefining ‘Chinese style fashion’ as well as supporting girl
power and environmental protection.
Product Review
We introduce couture line as well as ready-to-wear line to cover a broad market. The couture line includes gowns designed for balls, news conferences and etc. Three-dimensional look, unusual fabric and oriental aesthetics help their owners stand out among the crowd. As for ready-to-wear, it’s our goal to bring high fashion into daily life, and working with the most experienced and capable sewers gives us promising advantages that help us towards the goal.
Social responsibility and Goals
The origin behind the name of the company stems from the pursuit of a change: the fashion industry has played, especially in recent years, a big role in the environmental debate. It’s time to move in a different direction, towards renewable resources and materials that are going to help and not damage the environment. Our goal is to work with non-profit organizations with a similar mindset for “clean air”, and organic fabric producers. Our designs are going to be made only from renewable and/ or eco friendly materials.